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SC Johnson
Dynamics of Interpersonal Communications™
  Communicate! Communicate! Communicate! How often do we hear how critical communication is? In fact many of our problems are caused by lack of, or poor communication. Peter Drucker, the famous management guru, maintains that "Communication is Management's number one priority. Without it we cannot manage'".

The word communication comes from the Latin term 'Communis', which literally means 'commonly shared'. We could take one very short definition of communication as "shared understanding". This assumes that communication only occurs when two or more parties exist. The most common being between living organisms - such as humans.

Of course machines, like computers, TV's, radios or phones transfer data between each other, but the element of mutual understanding is missing. Nevertheless machines still require the human touch, so communication starts and ends with people.

Another definition would include such elements as sender, receiver, message, media, transmission, reception and interpretation. If incorrect or no understanding takes place, we can say there was either miscommunication, or non-communication.
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