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  Dynamics of Selling™
  Influencing Skills in Selling™
  Sales- Negotiation Strategy & Tactics™
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“Leadership and learning are indispensable to each other.” John F. Kennedy
“Life is 10 percent what happens to me and 90 percent how I react to it.”
Charles Swindoll
"In my dealings with ESSN International, I found them to be professional and knowledgeable in what the company has to offer as well as good after sales service."
Ms Tan Sin Yen
Training & Development
DBS Bank Ltd
“Your workshop was one of the better workshops I have attended in a long time. It was a good refresher for me, and full of material and learnings that can be shared with my colleagues in Vietnam. “
Kenn Ramos
Country Manager
SC Johnson
Dynamics of Selling™
  Some have said that it is the "oldest profession in the world". Some say there is another! Yet, success in either depends upon 'satisfying mutual needs! There has to be a willing buyer, and a product or service that is a needs-satisfier. Marketing is all about discovering consumers with needs (consumer research) promoting a product or service (Branding, Advertising, Merchandising and P.R.).

Selling is only one link in the supply chain, and negotiating the sale is a critical process. There are several tried and tested formulas and models, yet there are social and economic factors that determine success. This programme also examines different cultural styles. Selling strategies, styles and skills to a family in their home, may differ from the boardroom in Tokyo. At the hub or core however, are the moments when seller meets buyer. How is the chemistry, the rapport, the empathy? Do cultural or personality types gel, click or clash? We all know of a product or service we might need, yet may not buy from someone we don't know. Its all about building rapport, trust and relationships. Its about integrity and professionalism, effective interpersonal skills and negotiation strategies and tactics.

While branding, advertising and product quality may open doors, the sales person is the one who keeps them open – or has them slam in their face. This program is all about keeping doors open, so the sales person is welcomed back – again, and again.
  Please Contact Us if you require further Information
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