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Dynamics of Selling™ |
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Some have said that it is the "oldest profession in the world". Some say there is another! Yet, success in either depends upon 'satisfying mutual needs! There has to be a willing buyer, and a product or service that is a needs-satisfier. Marketing is all about discovering consumers with needs (consumer research) promoting a product or service (Branding, Advertising, Merchandising and P.R.).
Selling is only one link in the supply chain, and negotiating the sale is a critical process. There are several tried and tested formulas and models, yet there are social and economic factors that determine success. This programme also examines different cultural styles. Selling strategies, styles and skills to a family in their home, may differ from the boardroom in Tokyo. At the hub or core however, are the moments when seller meets buyer. How is the chemistry, the rapport, the empathy? Do cultural or personality types gel, click or clash? We all know of a product or service we might need, yet may not buy from someone we don't know. Its all about building rapport, trust and relationships. Its about integrity and professionalism, effective interpersonal skills and negotiation strategies and tactics.
While branding, advertising and product quality may open doors, the sales person is the one who keeps them open – or has them slam in their face. This program is all about keeping doors open, so the sales person is welcomed back – again, and again. |
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Please Contact Us if you require further Information |
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